To celebrate the London 2012 Summer Olympic Games with style, Opening Ceremony have teamed up with Adidas Originals to create a premium capsule collection. The playful range is almost completely unisex and draws inspiration from sportswear of the 90s, meaning there are plenty of bright prints and strong silhouettes. For more info on this collection here.

Altogether there are 70 pieces of apparel and 20 footwear styles in the collection, all of which will be available from adidas Originals and Opening Ceremony stores in July and August 2012. Prices vary from $75 USD (approx. £48) up to $630 USD (approx. £400).

Those just some of the pieces, but Adidas Original is constantly rolling out new designs that you can find online. It has become a standard occurrence that companies are shortening the time between collections, pushing some to think that there is saturation of the new designs, but in fashion there is no such a thing as too much. The choice is helping us all be originals in our own worlds.

This collection is an example of the importance for fashion brands to follow the real life events, and respond to the market as fast as possible (due to the better planning techniques), and push the creativity to another level as much as possible. And for us fashionistas and all the others, it is all about the choice, and style.

So while countdown to the Olympic Games is on and people in London and around world are getting ready for this important event, lets all use our style choices to support our countries and sportsman that have worked really hard to get where they are now, …

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