Featured in BELLO mag issue #168 May 2018

In today’s day and age, the influencers rule.  Where print ads and magazines used to be key, influencers on social platforms such as Instagram have now taken center stage, influencing customers and brands through beautiful images and storyliving tactics.   No matter what the industry, company, or product, there’s more than likely an influencer or two working with them or helping to push their lifestyle image online and gather a larger customer base. But what does an influencer even do?  We sat down with rising fashion star Chloé Bleinc to ask her about her whirlwind life and discover what she thinks makes the industry tick.

What do you think makes someone an “influencer” in today’s world?

An influencer is defined by her or his capacity to use their creativity in order to inspire followers.  They should be capable of reinventing themselves, follow the current news, and stay available to their followers.

You specialize in fashion and similar areas – what do you think makes a successful fashion blogger?

Nowadays, Instagram accounts are starting to look more and more like each other.  I find it essential to be unique, keeping to your own style with your photos and content. Each person is different and should have their own universe, which is a whole new challenge.

What made you initially want to break into the fashion industry?

When I was a little girl, my mom had a VOGUE subscription and I used the magazine to make scrapbooks and entire folders full of fashion and beauty advise.  I really loved it, so as soon as I was grown up enough to start putting on makeup, I began sharing my tips and advise with the entire world.  Luckily, that happened at the same time that social networks were developing and exploding in popularity.

Tell me about one of your “WOW” moments in being a professional blogger. Was it an event you attended, someone you met, a gift you received, etc.?

My favorite moment so far was my first fashion week – it was the moment when I finally realized what was happening to me and became fully aware of the road I had traveled to get there.  Being a fan of fashion since a young age, I became very emotional.

If we didn’t have today’s technology, how do you think you would have made an impact on the fashion world?

 If I hadn’t become an influencer, I probably would hae done a completely different job, something medical like a chiropractor.

You have traveled to so many different countries around the world. What was one of the best experiences that you’ve had abroad?

One of the best experiences was my trip to Sölden in Austria with Upon our arrival a helicopter was waiting for us and we flew over the Australian Alps that were covered in snow just to get to our hotel.  It was crazy!

Different parts of the world have different fashion styles and customs. Can you describe to us your favorite fashion style and the city where you found it?

Even though I am French and evidently love Parisian style, I also love those in Italy and London.  These women know how to look amazing while staying classy and fun.


Photography Arthur Galvao

Styling Lule Funtecha

About The Author

Aleksandar Tomovic
Editor in Chief

French photographer (of Serbian Origins) lives and works in Los Angeles. Known for his celebrity fashion editorials and recognized around the world for his european esthetics and american efficiency.

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