BENJAMIN EIDEM is MICHAEL KORS’ Ultimate jet Setter

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Swedish model Benjamin Eidem stars in Michael Kors‘ men’s fragrance campaign, representing ‘the ultimate jet setter’.

I think Benjamin Eidem is extremely sexy and in case you missed the memo Michael Kors LOVES the jet setter lifestyle. I get it, I only thing that today the ‘jet set’ society is not exactly la crème de la crème. I mean to be clear we’re talking about the Kardashians in Ibiza, two of the worst things in one sentence. As far as I am concerned not a smell I want to be associated with … but I like the campaign, I just think it would speak to itself without the ‘ultimate jet setter’ tagline.

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