Two women in Bar suits, two architectural silhouettes designed by Raf Simons welcome visitors to the Esprit Dior exhibition in Tokyo. This photograph by Patrick Demarchelier is the first in a long series being unveiled for the first time in Japan and in the book Dior New Couture Patrick Demarchelier. He learned his craft from working with the Swiss photographer Hans Feurer, sharpening his eye and learning to work in an instinctive manner. Nonchalant and bubbly, spontaneous and natural, his images masterfully capture the moment when the model has forgotten the man behind the camera, when he can immortalize a moment, a real smile, an attitude. This somewhat unconventional vision for the time seduced Princess Diana who asked him to be her official photographer, which gave rise to a legendary black and white portrait in which, her tiara sitting simply on her short hair, her smile is radiant, genuine, a burst of happy laughter captured for all eternity. Boosted by this success, he became the first foreign professional to photograph the British royal family. Based in New York since the mid-70s, Patrick Demarchelier works exclusively for Condé Nast publications, most notably the American, British, French and Italian editions of Vogue, and also Vanity Fair and W. But this son of Le Havre, in Normandy, hasn’t forgotten his French roots: in 2008, the Petit Palais in Paris gave him carte blanche for a retrospective of his work titled Images et Mode. He has shot several advertising campaigns for the the House, notably the latest with Jennifer Lawrence as the face of the new Be Dior bag. He told this story on paper for the first time in 2011 with the publication of a first tome, Dior Couture Patrick Demarchelier, which is now being followed up with Dior New Couture Patrick Demarchelier in which the photographer explores the House’s creations since 1947, interpreting them in his own way with his singular sensibility. This artistic collaboration is now being unveiled in the exhibition Esprit Dior in Tokyo, Japan. DiorMag.com Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Notify me of follow-up comments by email. Notify me of new posts by email.