Gucci / Bamboo Confidential

Gucci Presents Bamboo Confidential 2013 Campaign 02

Gucci’s Bamboo Confidential was shot at The Savoy hotel in London where founder of the company Guccio Gucci was once employed as an elevator attendant at the world’s first electric elevator.

Gucci Presents Bamboo Confidential 2013 Campaign 05

The Bamboo bag was introduces by Gucci in 1947.

Gucci Presents Bamboo Confidential 2013 Campaign 04

Today, the bag has been refashioned into new styles in the Bamboo Confidential collection, including the elegant Lady Lock and the practical Bamboo Shopper, but best of all, Gucci has committed to making these, and all their bags, more sustainable: animal welfare officers have been made responsible for ensuring that all skins are sourced from reputable ranches or farms, and toxic chemicals in tanning and dying process are being completely phased out by 2016.

Gucci Presents Bamboo Confidential 2013 Campaign 06

Gucci Presents Bamboo Confidential 2013 Campaign 03

Gucci Presents Bamboo Confidential 2013 Campaign 08

Gucci has also teamed up with Li Bing Bing for their Bamboo Jewellery Collection, which donates a percentage of profits not only to Bing Bing’s eco LOVE charity, but also to saving bamboo forests via the Green Project, a reforestation project in the Ningxia region of Northwest China.

Gucci

Gucci Presents Bamboo Confidential 2013 Campaign 09

Gucci Presents Bamboo Confidential 2013 Campaign 07

Gucci Presents Bamboo Confidential 2013 Campaign

About The Author

Leave a Reply

Your email address will not be published.