Gucci Pre-Fall 2017 Campaign

Gucci‘s pays homage to the 1960’s Northern Soul Dance movement with its Pre-Fall 2017 ad campaign.

‘Soul Scene’, photographed by Glen Luchford, art directed by Christopher Simmonds, and styled by Alessandro Michele, showcases an all-black cast of models — Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes — and more than 20 dancers.

Set in the Mildmay club in London, a rich, colorful dancehall, photographer Glen Luchford captures the Gucci Pre-Fall 2017 collection in a dynamic and spontaneous video.
Creative direction and styling: Alessandro Michele
Art director: Christopher Simmonds

Music credits:
“The Night” written by Bob Gaudio e Al Ruzicka
© EMI Music Publishing Italia S.r.l.
performed by Frankie Valli And The Four Seasons
(P) 1972 Universal Music Italia S.r.l.gucci_pre-fall_2017_01

gucci_pre-fall_2017_02

gucci_pre-fall_2017_03

gucci_pre-fall_2017_04

gucci_pre-fall_2017_05

gucci_pre-fall_2017_06

gucci_pre-fall_2017_07

gucci_pre-fall_2017_08

gucci_pre-fall_2017_09

gucci_pre-fall_2017_10

gucci_pre-fall_2017_11

gucci_pre-fall_2017_12

gucci_pre-fall_2017_13

gucci_pre-fall_2017_14

gucci_pre-fall_2017_15

gucci_pre-fall_2017_16

gucci_pre-fall_2017_17

gucci_pre-fall_2017_18

gucci_pre-fall_2017_19

gucci_pre-fall_2017_20

gucci_pre-fall_2017_21

gucci_pre-fall_2017_22

gucci_pre-fall_2017_24

gucci_pre-fall_2017_25

gucci_pre-fall_2017_26

gucci_pre-fall_2017_27

gucci_pre-fall_2017_28

gucci_pre-fall_2017_29

gucci_pre-fall_2017_30

gucci_pre-fall_2017_31

gucci_pre-fall_2017_32

gucci_pre-fall_2017_33

gucci_pre-fall_2017_34

gucci_pre-fall_2017_35

gucci_pre-fall_2017_36

gucci_pre-fall_2017_38

gucci_pre-fall_2017_39

gucci_pre-fall_2017_40

gucci_pre-fall_2017_41

gucci_pre-fall_2017_42

gucci_pre-fall_2017_43

About The Author

Aleksandar Tomovic
Editor in Chief

French photographer (of Serbian Origins) lives and works in Los Angeles. Known for his celebrity fashion editorials and recognized around the world for his european esthetics and american efficiency.

Leave a Reply

Your email address will not be published.