How amazing is Gucci’s Spring/Summer 2018 campaign by Spanish surreal artist and fashion illustrator Ignasi Monreal!!!?

The “Utopian Fantasy”campaign features looks from Gucci’s SS18 collection. This rather classic, to say the least, style is a perfect match for our modern society. In contrast to our way of consuming imagery and informations scrolling up, down, left and right … this campaign captures our attention. It looks like Gucci took its time, after an over saturation of Mert & Marcus visuals that contaminated the fashion industry. Our eyes can finally feast on something different.

About The Author

Aleksandar Tomovic
Editor in Chief

French photographer (of Serbian Origins) lives and works in Los Angeles. Known for his celebrity fashion editorials and recognized around the world for his european esthetics and american efficiency.

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