Hugo Boss Signs Theo James For Its New Fragrance May 8, 2015 BOSS Parfums names actor Theo James as brand ambassador for its new scent. BOSS Parfums is pleased to announce the signing of Theo James, actor and star of Hollywood movie trilogy the ‘Divergent’ series. Theo James will join the ranks of acclaimed actors of BOSS Parfums ambassadors and will appear in a new global advertising campaign. Characterized by his wit, and charm, James personifies the modern BOSS man whose strength and confidence creates an inescapable appeal, drawing those around him in, and creating a reaction hard to resist to all who experience it. Coming soon from the house of BOSS Parfums will be a uniquely captivating, masculine scent, offering a unique luxury experience. “I’m honored to be representing BOSS Parfums as an ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance”, says Theo James. Theo James was featured on the Entertainment cover of BELLO mag back in March 2013. I cannot believe it’s been two years already!!! Photography Aleksandar Tomovic alekandsteph.com. Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.