Lacoste x Novak Djokovic June 29, 2017 Novak Djokovic is the new face of Lacoste sportswear for 2017. Djokovic becomes ‘the new crocodile’, sharing the same values of fair-play, tenacity, and elegance of 1930’s icon René Lacoste. The campaign shot by photographer Jacob Sutton combines 1930s black and white with the present-day collections’ colours. Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Notify me of follow-up comments by email. Notify me of new posts by email.