Lacoste x Novak Djokovic

Novak Djokovic is the new face of Lacoste sportswear for 2017. Djokovic becomes ‘the new crocodile’, sharing the same values of fair-play, tenacity, and elegance of 1930’s icon René Lacoste. The campaign shot by photographer Jacob Sutton combines 1930s black and white with the present-day collections’ colours.

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About The Author

Aleksandar Tomovic
Editor in Chief

French photographer (of Serbian Origins) lives and works in Los Angeles. Known for his celebrity fashion editorials and recognized around the world for his european esthetics and american efficiency.

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