Love! IKEA’s Reaction to Balenciaga’s $2,145 Version of Its 99-Cent Blue Bag

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The French fashion house, Balenciaga just unveiled a fancy new leather bag that looks pretty much like Ikea’s blue bag … the difference is that Balenciaga’s bag goes for $2,145 while the Ikea’s classic is 99 cents.

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In Sweden, Ikea whipped up a print ad and a social post comically explaining to readers how to tell the difference between Balenciaga’s bag and Ikea’s:

How to identify an original Ikea Frakta bag

1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.

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“I wanted to act fast, so I called Morten Kjaer from Ikea Creative Hub. He loved the idea. The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.” Johan Holmgren, creative director at Acne.

About The Author

Aleksandar Tomovic
Editor in Chief

French photographer (of Serbian Origins) lives and works in Los Angeles. Known for his celebrity fashion editorials and recognized around the world for his european esthetics and american efficiency.

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