MIH JEANS Previews Autumn-Winter 2013 Collection

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I had the pleasure of visiting the ladies of MIH JEANS, this spring for the second time in a row. Of all the collection and line previews there is to attend around this time, MIH JEANS has certainly become a favorite at BELLO, this time Founder and Creative Director herself, Chloe Lonsdale was in attendance, making the afternoon all the more enjoyable.

The brand holds the title of one of Britain’s most iconic denim brands. It was founded in Chelsea in 1969, and thank the fashion heavens it was. MIH Jeans prides themselves in creating subtle understated jeans in the finest denims, which I can attest to.

For those slacking in the likes of good denim knowledge, MIH has offices in Both London and New York, with over 500 stockists worldwide.

And just a little over a year ago, the brand launched its brother line Jean Machine, a concise collection of jeans for the modern man with an understated approach to style. MIH jeans however is no stranger to Hollywood. The brand has been worn by the likes of January Jones, Rachel Bilson, and Emmy Rossum just to name a few.

One glare at the line’s Autumn-Winter 2013 collection gives you a good taste of the themes, and motifs seen in the season’s collection, coupled with some of the MIH jean “staples” as I like to call them.

Subtle is everything in this season’s collection—“nothing obvious.” Below are some few excerpts recounting what to expect from their “Autumn—Winter 2013” collection.

“Colour dissolves into pattern, with echoes of animal skins, army camouflage and incredible embroidery on leather. Silk shirting has a new edge detail, easy yet grown-up. “

“A Jean like nothing we have ever done before. The Bodycon in dark indigo sateen and black denim, this new fit uses innovative fabric technology with power stretch and power recovery to hug you in and make you appear a size smaller.”

This line is sophisticated, simple, comfortable, and their use of Blue is enough to make any fan of the color go absolutely nuts—in the best way possible.

Head ove to MIH-JEANS.COM, but be warned, you might be there for a while.

And check out more of MIH Fashion & Looks in Bello Magazine’s upcoming issue.

About The Author

Dio Anthony
TV Columnist, Features Editor

Hailing from Philadelphia, PA, child of the internet-age, Dio Anthony is a self-confessed pop culture observer, lending his expertise in story telling to various aspects of the entertainment industry. An avid television viewer, and columnist with a profound knowledge of the history of American TV & film, he has reported for many of entertainment’s top online-news sites. A connoisseur of old-timey sitcoms from Hollywood’s golden age and on, he believes the answers to life lie in a very well crafted scene.

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