New Zealand | Kids Leaving Home? Try This “Child Replacement Program”

When your kids leave home replace them. That is the simple and fun message by Pedegree in New Zealand with their Child Replacement Program which encourages parents to adopt.

“We were laughing about friends who had left home and promptly been replaced by a dog,” recalls Simon Vicars, creative group head at Colenso BBDO in Auckland, New Zealand, of the campaign’s conception. “I think we were mostly laughing about how their parents adored the dog a little bit more than the kids.” source.







The print campaign is even better!!!!




Agency: Colenso BBDO
Client: Mars NZ (Pedigree)
Marketing Director – Oliver Downs – Mars NZ
Marketing Manager – Pet – Cormac Van Den Hoofdakker – Mars NZ
Brand Manager – Dog & Specialty – Maria Granados – Mars NZ
Prod/Film Company: Exit Films
Director: Adam Gunser
Sound Design: Franklin Road
Media Agency: Starcom NZ

About The Author

Aleksandar Tomovic
Editor in Chief

French photographer (of Serbian Origins) lives and works in Los Angeles. Known for his celebrity fashion editorials and recognized around the world for his european esthetics and american efficiency.

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