New Zealand | Kids Leaving Home? Try This “Child Replacement Program” March 27, 2017 When your kids leave home replace them. That is the simple and fun message by Pedegree in New Zealand with their Child Replacement Program which encourages parents to adopt. “We were laughing about friends who had left home and promptly been replaced by a dog,” recalls Simon Vicars, creative group head at Colenso BBDO in Auckland, New Zealand, of the campaign’s conception. “I think we were mostly laughing about how their parents adored the dog a little bit more than the kids.” source. The print campaign is even better!!!! Agency: Colenso BBDO Client: Mars NZ (Pedigree) Marketing Director – Oliver Downs – Mars NZ Marketing Manager – Pet – Cormac Van Den Hoofdakker – Mars NZ Brand Manager – Dog & Specialty – Maria Granados – Mars NZ Prod/Film Company: Exit Films Director: Adam Gunser Sound Design: Franklin Road Media Agency: Starcom NZ Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.