NEYMAR JR. FRONTS POLICE SS15 EYEWEAR CAMPAIGN

For the second consecutive year, the iconic Brazilian footballer and Latin style maverick will appear in 6 styled shots, modelling the 2015 sun collection. Pre and post the World Cup 2014, he quickly established himself as one of the most recognisable faces in the world. His talent and skill on the football pitch, coupled with his humble and humorous attitude off it, make him a figure of respect to both young and old in all continents.

“For me was a pleasure again do this campaign. I really liked the style of the shooting with the motorcycle and all the clothes combining with the new sun glasses”, said Neymar Jr about the new campaign.

The campaign team is completed by UK photographer Rankin, now one of the most in demand talents in the visual creative world. A giant in UK and International publishing, Rankin is famous for his intimate and direct portraits of some of the most famous faces on the planet. Supporting the campaign is also Mexican model Daniela de Jesus, herself one of the most popular female models today.

For Spring-Summer 2015, the Police collection embraces an urban attitude, drawing inspiration from the brand’s more distinctive elements to present silhouettes with strong personality and trend-led styling. The frame shapes represent a unity of past and present, emphasised by multi-coloured acetates, transparencies and fashion tones on classic silhouettes. Forward thinking frames are paired with classic, trusted lens tones.

PoliceLifestyle.com

Neymar Jr. For Police SS15

The global campaign is set to launch across multi-channel platforms including print, outdoor media and social platforms. The young star follows in the giant like footsteps of past Police ambassadors that include Bruce Willis, George Clooney, David Beckham and Antonio Banderas.

Born in 1983, the Italian brand emerged at an important period that saw sunglasses transform from a simple accessory to a fashion statement. During the 1990s Police became a true phenomenon with their blue mirrored lenses: a planetary and trailblazing success that has been a trademark for the brand ever since. Over the years Police has created in time a wide-ranging lifestyle concept, which now includes perfumes, watches, jewellery and small leather goods.

About The Author

Stephane Marquet
Creative Director

First of all, excuse my French! … I was born in the South of France. Lived in Paris for 10 years and travelled the world until I moved to Los Angeles in 2008, because obviously recession was a great time to move to a new country! I also arrived around Halloween and was greeted at the Social Security offices by a nurse who directed to the window Number 6 so a witch could hand me my social security number. Welcome to America. I am a painter, a photographer and the creative director of BELLO mag.

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