Paradiso! Roberto Cavalli New Fragrance

Next year Roberto Cavalli will launch a new women’s fragrance in 2015 called Paradiso. The face of this new fragrance, supermodel Edita Vilkeviciute, the campaign was presented last week in a corner of paradise, at the gorgeous Villa Tritone in Italy.

Roberto-Cavalli-Paradiso

325. I am in Sorrento, a Corner of Paradise…

Sorrento, or Surriento as they say in the Neapolitan dialect, is one of the many gems that we have in Italy.

Here nature has created a piece of paradise on earth. Sorrento, situated on the Gulf of Naples, offers a stunning view across the water to Vesuvius – a volcano famous for having buried the Roman city of Pompeii in its volcanic ash in 79 A.D. Not far from Naples the coast road that runs through Sorrento, Positano and Praiano to Amalfi is one of the most scenic routes in the world with views of the enchanting Isle of Capri.

In this area, the colours are bright and the scents are strong, intoxicating… I’m in Sorrento to present my latest creation to the press, my new perfume that I have named PARADISE!

Created in collaboration with Coty Master Perfumers, Paradise is a perfume that I wanted to create to enhance natural feminine charm, to make every woman even more irresistible!

This fragrance evokes my travels around the world and it combines exotic Oriental fragrances, a tribute to women and their beauty.

I am in the company of the beautiful Edita Vilkeviciute who will be the face of the advertising campaign for Paradise. Her beauty is intoxicating and in the beautiful setting of Sorrento evokes this earthly Paradise…

The fireworks have concluded a fantastic evening spent in the company of so many friends.

The use of scents is lost in the mists of time. It has always been used in the art of seduction and from next February, Paradise will be your secret ally…

Un grosso bacino…

I LOVE YOU
Roberto Cavalli

paradiso

Edita is a model whose beauty is striking. She summarizes the spirit of the perfume and embodies the Paradiso woman, who is a daring creature, totally feminine and who irradiates her sophisticated glamour without being afraid of asserting her natural seduction.

About The Author

Stephane Marquet
Creative Director

First of all, excuse my French! … I was born in the South of France. Lived in Paris for 10 years and travelled the world until I moved to Los Angeles in 2008, because obviously recession was a great time to move to a new country! I also arrived around Halloween and was greeted at the Social Security offices by a nurse who directed to the window Number 6 so a witch could hand me my social security number. Welcome to America. I am a painter, a photographer and the creative director of BELLO mag.

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