Pitchoun! Opened its New Location at The Beverly Center

Photo: Barbara Da Costa


Celebrities, influencers and guests walked the red carpet at the Pitchoun Bakery Grand Opening including actress Celeste Thorson 

(How I Met Your Mother, Jimmy Kimmel Live!, The Exes), film producer Michael Gruskoff (Young Frankenstein, Prelude to a Kiss), YouTube star Matthieu Lange, actress, and influencer Elisakh Hagia, and TV reality stars Sebastien and Bryan Dubois among many others.

Guests enjoyed the Grand Opening celebration with all-day drinks & mini bites as well as an opportunity to win a private lesson with Pitchoun’s pastry chef, breakfast delivery, a fine gourmet gift basket with a Boiron Basket of Health, and a Caudalieexpress facial. All p

roceeds from the tickets benefited the Pediatrics Department at Cedars-Sinai Medical Center. The ribbon-cutting took place at 3 pm, with representatives of the West Hollywood Chamber of Commerce; Mrs. Genevieve Morrill, Chamber President and CEO; Mrs. Tracy Paaso, Chamber Director of Membership and Events; Mr. Keith Kaplan, Board Chair; Mr. Ralph Barnes, Board Member and General Manager of the Beverly Center; and Mrs. Lauren Goldstein, Chamber Office Manager.


Photo: Barbara Da Costa


Thank you to Lori Feldman, Manager of Special Events, Community Relations & Development at Cedars-Sinai, and to Charles F. Simmons, MD Professor and Chair of the Department of Pediatrics for their support organizing the event and selecting the winning tickets.


Photo: Barbara Da Costa


Thank you to the sponsors: Sünder, Boiron, Zadig & Voltaire, Diptyque, Evian, Ba&sh, Caudalie, and Mod’s Hair.

Pitchoun! Bakery
A family-owned business run by husband-and-wife team Frédéric and Fabienne Souliès, Pitchoun! (which means “kiddo” in French) is the result of the couple’s deep passion and history for bread and baking. Having grown up in his grandfather’s bakery, Frédéric comes from a long line of French bakers and farmers. Fabienne inherited her knowledge of Mediterranean cuisine with an Italian twist from her parents. Backed by a supporting cast of experienced French chefs, Pitchoun! deftly brings French savoir-faire and culinary techniques to California. 

Pitchoun! 8500 Beverly Blvd #103, Los Angeles, CA 90048 

Photo: Barbara Da Costa


Photo: Barbara Da Costa


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