Rihanna For Balmain Spring Summer 2014 Campaign

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Earlier today, Rihanna instagrammed:

Guess who’s the new BALMAIN Woman???!!!!!!!

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@badgalriri

Well, that was an easy guess since she posted a picture of herself …

Yes, Rihanna is the new face of Balmain spring summer 2014 campaign. Described as an “icon” by the label’s creative director, Olivier Rousteing. The adverts were shot in New York by Inez van Lamsweerde and Vinoodh Matadin and styled by Mel Ottenberg.

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Balmain then posted all the images on their Facebook page.

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