Sneak Peek: Inside the Golden Globes Gift & Style Lounge

by Hiko Mitsuzuka  @TheFirstEcho


If you spent your Saturday like us eating sushi off beautiful body models and sampling organic tequila next to several Golden Globe nominees, then you know all about GBK, the luxury lifestyle and special events company that hosted its annual gift lounge in Hollywood at L.A.’s ultimate arts and entertainment venue At The P.

Guests were treated to a lavish array of gifts and services, and stars from many of this year’s nominated shows and movies flocked to the event! Gourmet drinks and treats were sampled and gifted by 4 Copas Tequila – “The Original Organic Tequila” made from the world’s finest and purest organic tequila — and ixlb DimSum Eats, delicious bites straight outta Sunset Boulevard. Su She Art was also on display, demonstrating its catering services by creating a unique and memorable experience through a form of living art (Body Models + personalized sushi rolls + body painting = an awesome time).


Meanwhile, DJG from the UK, delivered some soulful beats with an uplifting collection of Deep House tunes.

Among some of the luxury lifestyle brands and gifts we checked out…

Napa Technology, presenting Genesis, the first single bottle preservation and dispensing system (for both sparkling and stills), showed us how to uncork, preserve, and pour your finest champagne or wine by the glass without wasting a drop. With the patented IntelliCork preservation technology, you can enjoy several of your finest still wines for up to several weeks after you uncork them, without losing any of their brilliance.

As for the most surprising gift in the lounge…that came from Sweden-based SenseMax, maker of “intimate lifestyle products” that combine VR technology…with sex toys! Slip on some goggles, grab a vibrating controller, and enjoy a voyeuristic experience you won’t get anywhere else.


Other gifts from a variety of different categories including beauty, health and fitness, fashion, and electronics filled the lounge and spoiled celeb guests, who took home a giant bag filled with goodies. Gifts came from: Tweezerman, offering brow shaping gift sets for women and a nail clipper duo and shave brush for men; Barbar Hair Tools, providing Mini Max Cordless and rechargeable titanium flat irons; Dr. Liza of the[fix] chiropractic + massage, offering her signature red carpet myofascial release fix and gifting the[fix] balm; and from Flower Eyewear (from Santa Clarita Diet star Drew Barrymore), a selection of sun frames, which can be found at over 2,750 Walmart Vision Centers across the U.S.


Then there was Guilty Soles, providing high quality, fashion-forward footwear at a guilt-free retail; NIMA Sports – the ultimate portable audio experience for die-hard sports fans everywhere. (They’re football helmet-shaped Bluetooth speakers!); and an inflatable Golden Geese (how fitting) from the folks at Swimline and Solstice Watersports, an industry leader and innovator of fun, family-friendly inflatable products as well as pool maintenance equipment.


So many goodies, so little time!

About The Author

Hiko Mitsuzuka
Entertainment Editor-at-Large

Hiko Mitsuzuka is a self-proclaimed pop culture connoisseur who resides in L.A. and obsesses over songs months before everyone else obsesses over them. He has worked in TV and commercial production ever since he left his native New York in the early 00s. He has worked at the world-renowned Anonymous Content and Carsey-Werner and freelanced as a treatment writer for award-winning directors as well as a contributing writer for 'Instinct.' In addition to writing about entertainment and travel for 'Bello,' Hiko can currently be seen in the roles of Manager of Creative Planning at Stun Creative (PromaxBDA's North America Agency of the Year, 2013, 2014, 2017), film critic for, and contributor for The Huffington Post. He's also currently working on the novel 'Slasher Movie Girl.' His obsessions include quoting old sitcom dialogue and stalking people on Instagram. His vices include chocolate chip cookies and movie theater popcorn. Tweet him @TheFirstEcho.

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