Sublime! Candice Swanepoel Goes Dark For Max Factor Holiday Season October 31, 2014 South African model Candice Swanepoel is featured as a brunette in the Max Factor Christmas 2014 beauty campaign. The gorgeous makeup was done by artist (and Max Factor’s creative design director) Pat McGrath. Bold eye makeup, lipsstick and blush set the tone for the holiday season. Stunning! MaxFactor.com Over the last decade, Pat McGrath hasn’t just reinvented make up – she’s created fearless bold beauty by giving a modern take on punk and street looks Whether it’s the eyes or the lips she has the ability to take all parts of the face and make it a statement. The relentless creator of new trends like coloured lashes, three dimensional beauty, thick eyebrows and matt skin; Pat McGrath is arguably the beauty industry’s arbiter of future direction. For Pat, the face is a place for experimentation. Her editorial work continually breaks new ground, and she regularly collaborates with iconic photographer Steven Meisel on major fashion campaigns for Prada, Balenciaga, Calvin Klein, Valentino, Versace and more. Pat has also worked with world-renowned photographers Helmut Newton, Irving Penn and Paolo Roversi. Since 2004, Pat has been Max Factor’s Global Creative Design Director, contributing to the design and direction of colour trend collections as well as the development of products and technologies. Read more. Watch the Excess Volume Extreme Impact Mascara video released earlier this year: Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.