Video Premiere: Rudimental’s “These Days”

Rudimental, the British group behind one of our favorite tracks from 2016, just unveiled their official video for latest single “These Days.”

Shot in London and Seattle, and directed by Johnny Valencia, the video follows a relationship and break-up story, portrayed by featured artists Jess Glynne (the second female artist to ever have five #1 singles in the UK) and 4-time Grammy Award winner Macklemore. 

The collective’s new single also offers vocal duties from the inimitable talent that is emerging soul/RnB sensation Dan Caplen. Check it out:

About The Author

Hiko Mitsuzuka
Entertainment Editor-at-Large

Hiko Mitsuzuka is a self-proclaimed pop culture connoisseur who resides in L.A. and obsesses over songs months before everyone else obsesses over them. He has worked in TV and commercial production ever since he left his native New York in the early 00s. He has worked at the world-renowned Anonymous Content and Carsey-Werner and freelanced as a treatment writer for award-winning directors as well as a contributing writer for 'Instinct.' In addition to writing about entertainment and travel for 'Bello,' Hiko can currently be seen in the roles of Manager of Creative Planning at Stun Creative (PromaxBDA's North America Agency of the Year, 2013, 2014, 2017), film critic for, and contributor for The Huffington Post. He's also currently working on the novel 'Slasher Movie Girl.' His obsessions include quoting old sitcom dialogue and stalking people on Instagram. His vices include chocolate chip cookies and movie theater popcorn. Tweet him @TheFirstEcho.

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