Watch | Jude Law in Prada ‘A Story’ January 15, 2017 “A Story”, the Prada Spring/Summer 2017 Men’s video advertising campaign, unfolds as part of 365, a new multi-faceted concept of fashion advertising. Starring Jude Law, we are immersed in the story of a man wandering through the dunes. Video credits: Film by Willy Vanderperre Talent: Jude Law Music by VCMG Click here to see Prada SS17 campaign. A reimagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada collections. Instead of representing a singular idea through imagery for an entire season, there are multiple narratives of a shifting and equally multi-dimensional world. Not one story, but many. The Spring/Summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct. In a challenge to the singularity of traditional campaign imagery, the multiplicity of interpretations will continue throughout the year. The visions behind each of these Prada images – and behind this new advertising concept as a whole – echo the ever-shifting needs and desires of everyone’s lives, every day. Prada, 365. Photo credits Photographer: Willy Vanderperre Models – Pathways: Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer Models – Frontiers: Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt Models – Stations: Kris Grikaite, Oliver Houlby, Kiki Willems Models – Exits: Wang Hong Yu, Masao Parris, Jing Wen, Wallette Watson Talent – Terrains: Jude Law Dates: November 14th – 18th, 2016 Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.