Watch: La Panthère – The New Feminine Fragrance by Cartier With Erin Wasson


La Panthère, the new feminine fragrance by Cartier.
Film directed by: Sean Ellis
Model: Erin Wasson
Song: “Into trouble” – Lilly Wood And The Prick

The panther is the symbol of Cartier femininity: divine, exquisite and rebellious simultaneously. In a word: free. Free to love and live life to the full, with passion, eye to eye. The panther first inspired a Cartier perfume in the 1980s. The fragrance captured the zeitgeist of its day but was in need of an update, a more contemporary sillage, an unexplored, almost paradoxical accord: a feral floral. Cartier perfumer Mathilde Laurent began with a gardenia. From this fresh flower she set out to create a fragrance that would leave pure, mesmerising tracks of a colour pushed to its animalistic limit.

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