Today, CHANEL premieres “The One That I Want,” a new campaign celebrating the iconic fragrance CHANEL N°5. The film is produced, conceived, and directed by auteur filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby), with production design by Oscar-winner Catherine Martin, and features Supermodel Gisele Bündchen.

When Luhrmann directed the N°5 film starring Actress Nicole Kidman in 2004, he joined a prestigious line of directors who have collaborated with CHANEL – from Ridley Scott and Luc Besson to Kathryn Bigelow and Martin Scorsese.

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Ten years ago, N°5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the N°5 woman deciding to listen to her heart. She is a modern woman who knows exactly who she is and is free to make her own choices. The film tells the story of a woman who struggles to find space for everything – herself, family, career, and love.

“The CHANEL woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance,” says Luhrmann. “And in the end, the CHANEL woman chooses love.”

Like the N°5 women who have gone before her – Marilyn Monroe, Catherine Deneuve, Carole Bouquet and Nicole Kidman – Bündchen is emblematic of her time. Model, actress, mother, philanthropist, and businesswoman, she is one of the most dynamic women of the decade.

Luhrmann’s strong connection to the world of music, so evident in his feature films, is reflected in his choice of Lo-Fang’s cover of “You’re the One That I Want.” With no words or dialogue in the film, the music is not an accompaniment; it is its backbone.

CHANEL N°5, the world’s most famous fragrance, was created in 1921 when Coco Chanel asked the great perfumer, Ernest Beaux, to create a fragrance that reflected her vision of modern femininity. N°5 was her lucky number and it was the fifth submission presented to Mademoiselle Chanel, thus a legend was born with the name CHANEL N°5.

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CHANEL N°5 Set: The Cast

CHANEL reveals the making of the N°5 film with Gisele Bündchen, directed by Baz Luhrmann. In this chapter, Baz Luhrmann explains his creative process.

CHANEL N°5 Set: The Locations

CHANEL reveals the making of the N°5 film with Gisele Bündchen, directed by Baz Luhrmann. In this chapter, the cast and crew travel from Fiji to Montauk to find the perfect setting.

CHANEL N°5 Set: The Costume Design

CHANEL reveals the making of the N°5 film with Gisele Bündchen, directed by Baz Luhrmann. In this chapter, production designer Catherine Martin offers a glimpse into the film’s fashion, from the concept designs to the final pieces on set.

CHANEL N°5: Gisele Bündchen Interview

CHANEL N°5 Set: The Fragrance

CHANEL reveals the making of the N°5 film with Gisele Bündchen, directed by Baz Luhrmann. In this chapter, Baz Luhrmann reflects on the heritage of N°5 and how the fragrance became an icon.

CHANEL N°5 Set: The Song

CHANEL reveals the making of the N°5 film with Gisele Bündchen, directed by Baz Luhrmann. In this chapter, Baz Luhrmann describes how the radical remake of a classic song created a new narrative for N°5.

About The Author

Stephane Marquet
Creative Director

First of all, excuse my French! … I was born in the South of France. Lived in Paris for 10 years and travelled the world until I moved to Los Angeles in 2008, because obviously recession was a great time to move to a new country! I also arrived around Halloween and was greeted at the Social Security offices by a nurse who directed to the window Number 6 so a witch could hand me my social security number. Welcome to America. I am a painter, a photographer and the creative director of BELLO mag.

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